Terrific thing to hear as a couple is entering your theatre from the lobby for their first visit:
“Oh, wow! What a beautiful little place! This is gorgeous!”
An even more terrific thing to hear from another couple, as they excitedly exit after the show smiling, laughing, holding hands, and she’s wiping tears from her eyes:
“We have to come back, and bring the kids!”
Sometimes, a couple remarks in passing can really make you feel like you’re doing something worthwhile.