“Do they care?  That’s it.  That’s the only thing that ever matters.  Do they care?  Is it interesting, are the jokes funny, are the characters relatable, are the scary parts scary?  The more you do, the more you realize there’s only one thing you can do… we still have the same mandate, which is Make ‘em care”. 
-Joss Whedon

“Artists use lies to tell the truth. Yes, I created a lie. But because you believed it, you found something true about yourself.” 
-Alan Moore

“You can fix anything but a blank page.” 
-Nora Roberts

“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.” 
-Sue Monk Kidd

“It is your obligation to speak things that have truth, because this is your life’s work.”
-Judith Black

“Rule one of reading other people’s stories is that whenever you say ‘well that’s not convincing’ the author tells you that’s the bit that wasn’t made up. This is because real life is under no obligation to be convincing.”
-Neil Gaiman